Witty and insightful observations on the world? Sorry to disappoint, this is a techie blog purely for self reference - published online in the hope it will help others!

Irvine Movements

This is a nice, simple little Wordpress site that is designed to showcase the client's services in a well Search Engine Optimised manner. I did the appropriate keyword research, identifying the keywords being used by Google users for the Irvine Movements services. I applied the results of this to the copy, together with similar research done on localisation keywords. The upshot is a tidy 6 page site which has been heavily optimised to deliver on a commercial level. There's not a huge list of technical points for this job - it's an example of how a simple little brochure site can be cost-effectively produced and delivered. Read more

Beauty Lounge

This was a rescue job on a Magento 1.3 site which had been poorly done. The previous agency had some nice design and content ideas, and had done an acceptable job of customising the Magento Modern theme. However, the SEO was absolutely appalling (all the content had been rendered as images), and there were a whole raft of useability mistakes that meant the site wasn't performing commercially. All of the content was re-rendered using HTML and CSS. The home page was reconfigured for Featured Products. The taxation was set-up, and the images and product page layout redone. The default callouts were removed. Shipping was set up and the cart was customised to include the shipping cost at the cart stage. ... Read more

The Loft

Benedetto Bordone at The Loft produced a series of original minimalist designs. My job was to turn them into a Wordpress theme. It's often the case that what can look like a simple concept can actually prove to be tricky to convert into a Content Management System format. I'm really happy with teh results though. Features of this site include the Twitter feed on the homepage, Javascript menu thumbnails, the Javascript glide-to links on the Learn More and Services pages. There is also a colour picker for the Portfolio and Blog headers. The design was featured in Web Design Ledger's list of inspirational websites - see the article here Read more

Allardyce Systems

A Wordpress site and it's Phase I, with Phase II being the Magento e-commerce section which is being rolled out in early March. This was a turnkey project - All the copy writing, graphics, desgin, the images, navigation and optimisation. The full monty. The site quickly received very positive feedback from the design legends at German company Jung, and the Google SERPS on high priority keywords was fantastic - we were number 1 for the main one within 4 days of launching the site. Overall a clean and unfussy site which aligns itslf very well with Jung's site, and also adheres to the brand guidelines for Sonos. Read more


A a high-end, top quality interactive estate agent's site built using Wordpress - but with all the property listing information fed from another system. Dehotun use the Vebralive estate agent's software package to manage their client listings. Quite rightly, they don't want their operatives to have to type the same information into more than one system, so the information shown in the website is fed from Vebra via a nightly batch run and executed using a cronjob. This is effectively a personalised property portal. Read more



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